Five Reasons Why Social Media Is Important for SEO

What the heck does social media have to do with SEO? MWI gets these kinds of information from prospective and current clients. Social media is rapidly growing channel for marketing that most businesses have only begun making use of in the past few years, but it’s very important to leverage – especially if you’re investing funds into SEO. Setting up and managing social media accounts are extremely crucial to support SEO efforts, although the benefits may not be immediately evident. There are many reasons to consider social media as part of your online strategy There are five main advantages of it to SEO.

1.) Social Media Signals

It’s not difficult to see that Google, Bing, and other search engines make use of online dialogue in their ranking algorithms. Social engagement occurs when people like, comment or share a tweet about content. The more social engagements a piece of content receives, the more social signals you build to your site. Social signals are utilized by search engines to rank the content. This is a method for search engines to identify what content people consider to be most valuable and what their algorithm deems as high-quality. If a piece of content has a high amount of social engagement, it can be instantly indexable.

2.) Link Building

It’s long gone from the time that you could get links from other websites. Google’s Panda/Penguin algorithms have forced SEOs to build links the old-fashioned way: write top-quality content that’s relevant. What is the best way to reach websites that are willing to link to your site, if asking them directly would be considered “unnatural”? Social media is the answer. Social media lets you expose your content to relevant audiences who may be willing to link to your content, in the event that it’s worth linking to. These people will promote your content to others and increase your reach.

3.) Content Amplification

You can write all the top-quality content you like but it’s not going to gain any traction without amplifying it. Marketing via email can be a great way of amplifying content but it’s only going to get to those on your marketing list. Social media lets you expand your reach with your content. If you post your content to your followers, they will share it with their own followers when they find it useful. Then those people will spread the word to their networks and increase your reach. In return, you will gain a lot of relevant traffic including inbound links, brand recognition and social signals These are all used by search engines in determining content quality.

content amplification lifecycle

4.) Brand Awareness and Signals

Brand identity and awareness can tell search engines an awful lot about the overall quality of your site and the extent to which it can be trusted in its ranking algorithms. Alongside boosting your content social media also aids in increase brand recognition. Google refers to this as co-citation. Making these co-citations with social media can boost Google’s trust and confidence in your site, as well as aiding with branded search queries.

5.) Social Indexing

Since the search engines are able to index social media profiles which means they show up in search results pages. This allows your company to show up in search results that include branded search queries on more than just your company website. This is even better. Individual tweets from Twitter were once indexed and shown in search results, too – enabling another way to get your content noticed in the search results. However, it was only temporary, and Google stopped it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.1 month ago

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