Five Reasons Social Media is important for SEO

What do social media platforms have to offer SEO? MWI gets this information a lot from prospective and current clients. While social media has been an increasing channel for marketing in recent years, most companies haven’t yet begun to profit from it. This is especially true if you are investing in SEO. Creating and managing social media accounts are extremely essential to aid in SEO initiatives, but their benefits aren’t immediately apparent. From the myriad of reasons to think about social media as part of your strategy for online Here are five advantages of it for SEO.

1.) Social Media Signals

It’s not a secret that Google, Bing, and other search engines utilize online conversations in their ranking algorithms. If people tweet, share, like, comment or share a piece of content it is referred to as a social engagement. The more the number of social interactions that a piece content is able to get, the more social signals you send to your site. These social signals are used by search engines to determine the quality of content. This allows search engines to determine what people find most useful and what their algorithm deems good quality. Content can also be indexed instantly when it’s getting a lot of social interaction.

2.) Link Building

There are no more days of going out and soliciting websites to link to yours. Google’s Panda/Penguin algorithms have forced SEOs to linkbuild by using the traditional method of creating high-quality content that is relevant. How do you reach out to websites which are willing to hyperlink to your content, if the request is thought to be “unnatural”? Social media is the solution. Social media allows you to expose your content to people who are willing to link to it, in the event that it’s worth linking to. People who be able to share your content with their network and increase the reach of your content.

3) Content Amplification

No matter how top-quality your content is, it’s unlikely to achieve much success without amplification. Sure, email marketing is an effective way to boost content, but it’ll only reach the people in your database of marketing. The possibility of reaching new audiences is via social media. When you share your content, the people who follow you will also share it with their following when they are satisfied with the content. These people will then recommend your content to their followers, increasing the reach of your content. As a result, you get lots of relevant traffic and inbound links, as well as social signals , and brand awareness These are all utilized by search engines to judge content quality.

content amplification lifecycle

4) Brand Awareness & Signals

Brand image and recognition can inform search engines many things about the quality of your website and how much it should be respected in their ranking algorithms. Aside from amplifying your content social media also aids in to increase awareness of your brand. This is what Google calls a co-citation. These co-citations can be developed by using social media to boost Google’s trust and help with branded searches.

5.) Social Indexing

Search engines have been indexing social media sites since a while which means that they appear on results pages for search engines. This allows your business to appear in search results for branded searches on more than just your company website. This gets more effective. Tweets on their own from Twitter could be indexed and displayed in the search results. This allowed your site to rank higher on the results of a search. It was only for a short time, however, and Google removed it after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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