The ever-important hashtag is still a major part of this social media campaign. Create a unique hashtag to go along with your video, like Lil Nas X did with his #yeehawchallenge. Share a mix of relevant hashtags as well alongside your videos that will appeal to strangers. While it doesn’t apply to every song on TikTok, the songs that do well are the songs where the right interest point is pointed out and picked up by the right group. So for example, a heartbreak song’s interest point might be the specific inspiration in the artist’s life that inspired them to write the song. If a post containing that context gets picked up by the right audience then the song will usually gain traction and the algorithm does its magic.
Recently, Ellie hopped on the phone with Inside Music host James Shotwell to discuss her upcoming appearance at Moon River Music Festival. Ellie also spoke about her home life, her husband’s new release, and how the pair maintain a healthy marriage in an industry known for tearing people apart. The band overcame the 2000s emo movement, as well as numerous challenges in their personal lives while continuing to write songs that told their unbridled truth.
Apps like TikTok, SoundCloud, Instagram and Spotify have changed the way we consume music and, thanks to social networks, also the way we share and advertise it. Paid political ads have been banned on TikTok since 2019, but campaigns were still paying influencers to promote their issues. TikTok and other social media outlets are pledging to crack down on paid political ads heading into the midterm elections. The song is a collaboration between billboard chart-topper Gunna – who’s currently facing charges in a RICO case alongside Atlanta rapper Young Thug – and professional Fortnite player Clix. – A robot rapper that has over 10 million followers on TikTok has signed with Capitol Records.
One of the latest trends when it comes to promoting your music online is to have multiple music videos. Read more about buy tiktok followers here. I made a post outlining social media content ideas for musicians which is packed with some unique ideas, but not all of these work for TikTok. It’s simple to share your TikToks on other platforms with just a few taps, to alert your followers across social media that you’re a TikToker now.
There are many components that make up TikTok’s algorithm, but where it really shines is on the For You Page, which is unique to each user. Find a music distributor who will spread your music on Tik Tok. A good example of music distributors is the Sugo music group that distributes music to over 200 platforms. This won’t just give you a strategic answer, but you’ll also give your fans a new way to connect with you by letting them in on the process. Learn about how you can build a paid social media strategy that supports your goals, and how you can get the most of out of your budget.
Next, you’ll want to DM the influencers you’ve sourced and listed. If you’re unable to DM them on TikTok because they aren’t following you, DM them on Instagram. Most TikTok influencers and micro-influencers have Instagram accounts. And they’ll often display a link to that account on their TikTok profile.
I typically tell them up front what the budget is so they can let me know if they are interested. Let’s say you decide to pay each influencer $30 if they have around 200,000 followers on TikTok. Show your audience snippets of your songs or the entirety of them (as long as they’re under 3 minutes). This is the best way to get your audience excited about your music—by showing up with your beautiful melodies right on their TikTok feed. Anyone can do it using simple email platforms like ConvertKit that give you ready-to-go landing page and form templates.
I’ve included Fiverr on this list because I’m naively optimistic; I harbor the belief thatsomeoneon this site can provide you with incredibly affordable, absolutely legit results. The downside is that this gets pricey pretty quickly (Sean Paul’s campaign was 10k). If you’re on a budget, you may want to look elsewhere – but at least it’s nice that the end-result metrics are guaranteed.
They have been working hard behind the scenes at everything they do, and as a result they have a really loyal fanbase both on social media, and through their company. They talk about how they can help you get the views that you need, and how they are going to source them from real, active people, so you’ve got a fanbase collecting around your music. One of the ways that they don’t waste your time is by being honest with you from the beginning, and this includes telling you whether they think that you’ve got a chance with your music or not. They even make it really easy for you to cross promote your content if you want to be able to make your music go further. On this episode of INSIDE MUSIC, host James Shotwell chats with professional music photographer Nick Karp. It’s a little less personal than our previous episodes, but we think it came out pretty great.