What exactly does social media have to have to do with SEO? MWI gets this kind of information frequently from current and prospective clients. Social media is a fast growing channel for marketing that most businesses have only recently begun taking advantage of in the past few years. However, it’s very important to leverage particularly if you’re investing resources into search engine optimization. Making and managing social media accounts are extremely important for supporting SEO efforts, although the benefits of social media aren’t always obvious. Here are five reasons why social media is essential for SEO.
1) Social Media Signals
It’s no secret that Google, Bing and other major search engines have been using online chat in their algorithm for ranking for quite some period of time. Whenever people tweet, like or comment on a piece of content, this is called a social engagement. The more social interactions a piece of content gets, the greater social signals you can build for your site. Search engines look at these signals from social media, and then use them as a quality factor when ranking content. It’s a way to determine what content people find useful over what their algorithm determines to be top-quality. If a piece of content receives lots of social shares, it can be instantly classified.
2.) Link Building
It’s long gone from the time when you could solicit hyperlinks from other sites. With the advent of Google’s Panda and Penguin algorithms SEOs have to build links by hand – create high quality content that is worthy of linking. How do you reach out to websites which are willing to hyperlink to your content, if they are considered “unnatural”? Social media is the way to go. Social media lets you put your content in front of the right people, who could be in a position to influence them to link to your content should it be worthy of linking to. They will also promote your content to their friends, further increasing the influence of your content.
3.) Amplification of content
No matter how top-quality the content you publish, it’s not going to achieve much success without amplification. Email marketing is a great way of amplifying content but it’s only going to reach people in your marketing list. Social media lets you connect with new audiences through your content. Once you share your content, your following will connect with their friends in the event that they find it helpful. These people will then also share it with their friends, further increasing your reach. In addition, you’ll gain relevant traffic as well as inbound linking social signals, inbound linking, موقع تزويد مشاهدات and brand recognition All of which are used by search engines to determine content quality evaluation.
content amplification lifecycle
4) Brand Awareness and Signals
Brand image and recognition can tell search engines many things about the quality of your site and the degree to which it should be believed to be in its ranking algorithms. Aside from amplifying your content social media also aids in build brand awareness. This is what Google refers to as co-citation. Co-citations can be created through social media to improve Google’s trust and help with brand-name searches.
5) Social Indexing
Search engines have been indexing the social media pages for some time now and this means that they appear in search result pages. This allows your brand to show up in search results for branded queries that are not limited to your company website. It gets even more effective. Individual tweets from Twitter were previously indexed and appeared in search results too – enabling another way for your content to rank in search. This was just temporary for a couple of months until Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.